Beauty, By its Nature 

Medium: Digital, Product, Brochure
Size: n/a
Year:2024

Francine Zhang

Women are beautiful, whether they have fat, stretch markson their thighs, scars on their bodies, or different breastshapes or not. The natural body is beautiful, regardless of itsshape. I created a set of experimental fonts and extendedthem into a brand, Beau-Lady, to promote this idea. Thebrand has a brochure with text from my interviews withdifferent women on self-acceptance. Each illustration in thebrochure represents a woman with a certain body shape.They are all beautiful. I also made body products for mybrand and incorporated illustrations of the slogan "Beauty,by its nature" into the packaging.