Women are beautiful, with their curves, stretch marks, scars, and different breast shapes. Natural bodies are beautiful in all their forms. Inspired by this diversity, I created Beau-Lady, a brand built around experimental typefaces derived from women's body shapes. The brand includes a brochure featuring my interviews with women about self-acceptance, paired with illustrations celebrating their unique bodies. I also extended the visual identity into body care packaging with the slogan “Beauty, by its nature”.