Beauty, by its Nature Brand, Package, Font, Logo, Book, Illustration
Francine Zhang
Medium: Digital, Product, Brochure
Size: n/a
Year: 2024
Women are beautiful, whether they have fat, stretch marks on their thighs, scars on their bodies, or different breast shapes or not. The natural body is beautiful, regardless of its shape. I created a set of experimental fonts and extended them into a brand, Beau-Lady, to promote this idea. The brand has a brochure with text from my interviews with different women on self-acceptance. Each illustration in the brochure represents a woman with a certain body shape. They are all beautiful. I also made body products for my brand and incorporated illustrations and the slogan "Beauty, by its nature" into the packaging.