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 Francine Zhang 张元碧 is a graphic designer based in Providence, RI, USA. Currently pursuing a BFA in Graphic Design @Rhode Island School
of Design.
 
 
Currently @:
RISD Design Guild Previously @:
People's Literature Publishing House   
           About 
   

Email:
fzhang@risd.edu
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Beauty, by its Nature  
Brand Identity, Typeface Design, Illustration, 
Packaging, Interviews (2024)

Women are beautiful, with their curves, stretch marks, scars, and different breast shapes. Natural bodies 
are beautiful in all their forms. Inspired by this diversity, I created Beau-Lady, a brand built around experimental typefaces derived from women's 
body shapes. The brand includes a brochure featuring my interviews with women about self-acceptance, 
paired with illustrations celebrating their unique bodies. I also extended the visual identity into body care packaging with the slogan “Beauty, by its nature”.



 
Book, Brand, Interview

Medium: Digital
Size: n/a

Each illustration in the brochure represents a woman with a certain body shape. Some of these women have vitiligo, burns, birthmarks, asymmetrical breast shapes, and backs with visible rolls or excess flesh. They are all beautiful in their natural forms.
 
 
Book, Brand, Interview

Medium: Product
Size: 8 x 6 x 2 inches

I made body products for my brand and incorporated illustrations of the slogan "Beauty, by its nature" into the packaging. One of these products is a bath bomb package that features my illustrations on its bands.
 

 
Package, Brand, Logo 

Medium: Product
Size: 6 x 3 x 8 inches

I also designed the packaging for my brand's body care products, including the hair mask, body lotion, and hydration bottles. The images on the packaging are directly derived from my illustrations, and I incorporated my custom font design as well. The brand's logo and name are carefully integrated into the illustrations.
 

 
Book, Brand, Interview

Medium: Brochure
Size: 12 x 8 inches

Inside this brochure are interviews I conducted with different women about self-acceptance. The interviews were compiled into a brochure placed between the illustrations. The cover features my font, which spells out the core concept of the brand: BEAUTY.